Knowing what to keep? What to use? What to create? These aspects of information management
define our problems and provide solutions. Determining what information is needed to
define the problem is essential to finding the solution. As information management
specialists, we apply our skills to all levels of information: Client databases, industry
databases, and our primary activity - custom original research.
Research is often perceived as a "number crunching" business. In reality it is a
"people business." The essence of research is to measure, predict, and
understand human behavioral patterns.
Efficiently collecting data is a simple application of technology; knowing what to collect
and how to collect it requires experience, and advanced analysis yields understanding and
solutions. Any number of research firms can provide data collection. Our difference is the
skill and understanding brought to the problem. Our blend of technology and experience has
produced results like mail survey response rates in excess of 60% - quite unique.
While professor of statistics and research methods at Southern Cal, David Mangen
recognized a need for advanced statistical analysis in the marketplace. The result was
Mangen Research Associates, established in 1983. Our specialized abilities focus on
multivariate analysis. In this area we offer market segmentation analysis with over 20
clustering procedures, preference mapping, and conjoint analysis. Other specialized
techniques include LISREL modeling, sampling of complex populations, and multivariate
analysis of categorical data. MRA can conduct most any form of statistical analysis, while
realizing the process is only as valuable as your understanding of the data and results
Our skills have been applied to the industrial and consumer areas of commerce, as well as
the non-profit and government sectors. Our specialized analytical capabilities have been
utilized by several other research companies. We also work directly with client's "in
house" marketing/research departments to augment their capabilities. Our business
spans Fortune 500 to fledgling companies.
We can act as an adjunct to your research department, we can carry out any stage or
portion of your project, or we can offer total project performance.
Since reports and presentations are often our only tangible product, it is important that
the results, opportunities, and applications be crystal clear as opposed to technical. We
urge you to request a proposal from us on any project you're considering - there's no cost
or obligation - and confidentiality is of course guaranteed. We welcome the opportunity to
demonstrate our skills.