- Introduction
- Traditional Conjoint
   Design
- Rating Data
- Validity Study
- Average Utilities
- Correlation of
  Estimates
- Summary

- Intoduction
- Database Mining

- Introduction
- Price Points
- Purchase
  Probabilities

- Introduction
- John Deere
   Satisfaction First
   Program

- Introduction
- Company Defined
   Segments
- Single Attribute
   Segments
- Multi-Attribute
   Segments

- Introduction
- CVI Profit Manager
- Attitude Inventory
   Index