Cultural Adjustments
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If you do business and research around the world, you have probably seen research results that puzzle you. Questions such as "Are we really doing that much better in Brazil than Germany?" or something similar have probably been posed when you have reviewed international data.
The response styles of respondents can vary quite dramatically across countries, even when the research instrument has been properly vetted and translated with the utmost care. People within certain countries are far more likely to use the extremes of a response scale, while other cultures tend to use the middle of the scale to a greater degree -- making it impossible to compare the results across countries. |
We can solve this problem and make the results that you get comparable across countries. We don't apply a "one size fits all" adjustment formula to your data; we develop a model customized to your countries and your customers. You can select any country as the baseline standard for your across-country comparative reports.
Contact us to learn how we can enhance the comparability of your international research initiatives.
Contact us to learn how we can enhance the comparability of your international research initiatives.