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Introduction to database mining Today's technology allows you to collect more information about your customers and their purchase habits than ever before. Don't just collect this information use it to help drive marketing programs and resource allocation questions. Database mining is, quite simply, an analysis of your customer data files. Because you collect data regarding the actual purchase behaviors of your customers, data mining provides an accurate picture of your customers, your markets, and your opportunities. Data mining can help you uncover useful patterns and relationships in your databases that are useful in driving decisions and increasing sales. |