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Other Products and Services At Mangen Research Associates we are always looking for ways to increase the value and accessibility of research for our clients. With both The Attitude Inventory Index and CVI Profit Manager, we observed shortcomings with prevailing systems and set out to correct those shortcomings. For instance, we became concerned about the use of demographic data as the sole source of market profiling. We have found that attitudes often play a significant role in determining the probability of purchase and these attitudes are not reflected in demographic data. As a result we created the Attitude Inventory Index in order to achieve a more accurate picture of the potential buyers or users of a given service. Because of the success we have had with measuring attitude, the general process of The Attitude Inventory Index is used in virtually all of our research. CVI Profit Manager, an MCIF for bank's to measure profitability grew out of the observation that most MCIFs on the market today used industry averages and produced results that didn't match with the bank's general ledger, they couldn't provide names and were difficult to use and understand. We set to develop a better system. CVI Profit Manager uses activity - based cost accounting and is accurate to the penny, flexible to meet the needs of your bank, easy to use and conveys information in an easy to understand graphic format. Did we say flexible? CVI Profit Manager can also be used to augment the bank's current MCIF system. At Mangen Research Associates we are all about |