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This new assignment will involve both product modeling factors and a segmentation analysis of selected product markets utilizing clustering techniques. "We will be working hand in hand with West Group's Research Department on this assignment", states David Mangen, President and CEO of Mangen Research Associates.
West Group is the newly formed division of Thompson Corporation of Toronto, Canada. The Thompson Corporation is primarily an information publishing company with diversification in the newspaper, travel and transportation areas. Thompson products and services are marketing on a multinational basis.
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