Customer Focused Product Design
Several different research models are used when implementing a customer-focused product design process. We can help you with each of the stages. The typical stages of a customer-focused design process may include:
Not every project will require every stage, although our experience indicates that companies that use all three stages dramatically increase the odds of developing products that resonate with their customers.
- Voice of the Customer sessions where some mechanisms are used to identify the pain points that customers have when doing business with our clients.
- Kano research to assess the value of different features in isolation
- Trade-off research to identify the value of features when bundled into a product.
Not every project will require every stage, although our experience indicates that companies that use all three stages dramatically increase the odds of developing products that resonate with their customers.